The introduction of new concept are merely to vitalise the local & bumiputra economy dilemma and to rejuvenate the activities from post COVID-19. The New Ideas for the traditional night market which evolved from the traditional market characteristics to modern way of Night Market in a safe environment.
The concept took into account of traders profile and characteristics, customers profile and characteristics, visitors profile and characteristics, local authority level of support and services provided, would benefits in helping the surrounding communities.
Additionally, three other aspects that were also examined were the economic effects on surrounding communities, the aspects of competition among traders, and the product type, range and prices. The findings indicated that the night market studied was very vibrant with high density of traders and customers especially during peak period; high diversity of customers with the different ethnic and age groups; and high degree of social interactions with encounters that represented ‘heads up’ interactions among and between customers and traders.
The night market popularity steamed from the convenience they provided for the local residents to do shopping for their household needs within their residential areas. Thus, they provided an alternative shopping option. Additionally, the night markets, with their friendly and relaxed atmosphere, allowed the customers to enjoy the diverse environment.
The atmosphere, the sight, the smell, the sound, and the food were among the factors that contributed to repeat visitations. Visiting the night market had become a popular leisure activity for the locals. They would stroll from one end of the night market to the other end, spent time looking over the goods, greeted some friends along the way, acknowledged the traders, asked for the prices of products, bargained for some discounts, and they may chose to buy or just walked on.